Over the last 25 years, academic medical centres have been embracing ‘integrative medicine,’ sold as the best of both worlds. ‘Unconventional’ medicine is ‘integrated’ with science- based medicine, for the good of the patient. In reality, integrative medicine rebrands existing medical lifestyle interventions, such as diet and exercise, as ‘alternative’ while integrating quackery into medicine, thus mainstreaming it. How did this happen, and can anything be done?
David Gorksi is a surgical oncologist and managing editor of the blog Science-Based Medicine.